Hi, I’m Karen Jorritsma
I’m a Registered Graphic Designer (RGD) with 20 years of experience specializing in production design for agencies. I excel at turning creative concepts into polished deliverables that meet exacting standards, leveraging my high-quality design skills and deep expertise in industry-leading software.
My agency experience includes work with companies large and small, including GeneratorIdeaWorks / BBDO Canada, The Hatchery Marketing Group, BankoMedia, and Bond Brand Loyalty.
I am a graduate of Sheridan College’s Graphic Design program where I learned that design is problem-solving, requiring an understanding of the purpose and audience behind each project to create, impactful targeted solutions.
CV available upon request.
What Sets Me Apart :
Registered Graphic Designer (RGD) Certification: Completed a certification process with the Association of Registered Graphic Designers, validating my education, training, and experience, and confirming a high standard of competence.
Extensive Experience: Two decades of supporting agencies and clients with creative, impact-focused design solutions.
High-Quality Design: A meticulous approach ensures every asset aligns with brand guidelines and client expectations.
Production Expertise: Skilled in executing complex design tasks with efficiency and consistency.
Software Mastery: Proficient in industry-standard design software (see list below).
Collaboration Skills: Work seamlessly with creative teams, understand agency workflows, and contribute to collective success.
Best Practices: Adherence to graphic design principles and typography best practices.
Accessibility Standards: Knowledgeable in web and print accessibility standards (AODA, WCAG 2.0 Level AA).
Software Skills
Adobe Creative Suite: InDesign, Illustrator, Photoshop, XD, Acrobat
Web Content: Figma, Squarespace, WordPress, MailChimp, Canva
Microsoft Office Suite: Teams, Outlook, Word, Excel, PowerPoint
Project Organization: Notion, Basecamp, Asana, Scoro
Google Workspace: Docs, Sheets, Slides, Gmail, Calendar, Meet, Chat, Drive