Hamilton Jockey Club Brand Identity Design

I developed a refined brand identity for an Etsy boutique specializing in hand-sewn pocket squares and bow ties. The goal was to elevate the brand’s high-end, handcrafted feel through a cohesive visual system that included a logo design, a tailored color palette, and clear brand guidelines.

Working closely with the client, I translated their vision into a versatile logo that performs across digital, print, embroidery, and specialty applications like silk screening and wood etching. I presented strategic design options and refined the final direction to ensure it captured the boutique’s premium, artisanal character.

The final identity delivered a polished, adaptable logo supported by complete, production-ready files. The brand system gave the client a consistent visual foundation that works seamlessly across platforms and specialty manufacturing methods.