Graphic Design | Freelance Services
Graphic Design | Freelance Services
Created digital campaign assets for Schneiders’ Bring Home the Bacon promotion, adapting in-store visuals into an engaging online experience across social, email, and microsite platforms.
I was hired as a freelance designer by The Hatchery Marketing Group to support the Schneiders “Bring Home the Bacon” campaign. The project involved extending an approved creative direction into a cohesive suite of digital and print assets, translating the in-store look into social, email, and microsite formats while maintaining consistency and visual impact.
Working under an art director and in collaboration with other designers, I adapted the approved creative design into various executions including static and carousel social ads, email layouts, and multi-page microsite designs. My role involved interpreting the established visual direction, ensuring consistency across all assets, and preparing all deliverables to meet technical and platform requirements.
The final assets were cohesive, visually bold, and highly aligned with the campaign's creative direction. The extended formats supported a strong cross-channel presence, enhancing visibility and engagement across high-traffic digital environments.