Graphic Design | Freelance Services
Graphic Design | Freelance Services
A bright, attention-grabbing campaign for PenguinPickUp featuring posters, digital ads, and signage designed to promote key offerings and strengthen brand awareness.
PenguinPickUp launched a national campaign to showcase the ease of their pickup service. The storytelling, strategy, and core video were already established, and I was hired as a freelance designer by Emmerson Group Communications to extend the visual identity. I translated the approved direction into a cohesive system for print and digital assets, ensuring the visuals aligned with the campaign’s tone and message.
Working from the brand’s current look and existing campaign video, I developed a consistent visual language across advertising, paid social, web assets, and print materials. I adapted the concept with clean hierarchy and layout structure, creating designs that remained true to the brand while working across multiple formats.
The final design system delivered a unified set of assets that strengthened brand recognition and supported a smooth rollout across digital and physical channels. The work expanded the campaign’s presence through adaptable, visually consistent design solutions.